Lidl has finally apologised and says its food packaging which included the picture of a Greek church in Santorini, with its crosses digitally removed will be changed “as soon as possible”.
The German supermarket giant attracted huge criticism for erasing the Christian symbol from an image of an iconic Greek Orthodox Church used in its own-label of Greek inspired food range, as reported by Greek City Times here last week.
The company announced on Wednesday: “We are sincerely sorry for any offence caused by the artwork on our Eridanous product range and can confirm that we will be revising the packaging design as soon as possible.”
Many contacted Lidl directly to express their outrage at the decision to include the erased image of an iconic Greek Orthodox church on the Greek island of Santorini.
The company also said: “It is clear that an error was made during the latest redesign of the artwork and we are addressing this as a priority.”
On Tuesday, the UK’s Archbishop of the Greek Orthodox Church also demanded that Lidl apologise and restore the image of the church to its original state. Archbishop Gregorios, Archbishop of Thyateira and Great Britain raised his concerns and said the marketing decision had offended believers and Greeks alike, all around the world.