According to the latest Anholt-GfK Nation Brands Index SM (NBISM) study when the world thinks of Greece it thinks tourism.
The study showed that Greece comes in the top 5 countries in the world when it comes to market perception along with Italy, France, the UK, and Spain.
Tourism is Greece’s strongest suit according to the study which measured 50 countries as perceived in terms of culture, governance, people, exports, tourism, and immigration-investment.
France has jumped to second place for the first time since 2009, the UK is third, Japan entered the top five for the first time since 2011 with the US dropping significantly in global perception.
Global perception of the UK has also improved after it lost ground following the Brexit vote with its overall index score back to 2015 levels marking improvement across all six categories. The UK’s largest gains were for governance and people.
“The Nation Brands Index allows our clients to understand where – and why – their nation stands in terms of their current image, momentum and potential,” said Vadim Volos, GfK’s senior VP of public affairs and consulting, adding that “Changing global perception of a national brand is challenging and slow – but countries can influence biased or outdated perceptions by understanding the negative views and actively communicating actions and changes that address those.”