This summer, Coca-Cola Greece and its bottling partner, Coca-Cola Tria Epsilon, launched a commemorative bottle celebrating the island of Crete’s rich culture and history. The bottle design was inspired by Minoan civilization and Cretan mythology and uses the power of the world’s most recognized brand to promote Crete as an international tourist destination.
According to Coca-Cola UK, the limited-edition bottle features a modern design inspired by murals of Knossos Palace (a UNESCO World Heritage site), the famous myth of the Minotaur and the ancient ritual sport of bull-leaping in Crete, Taurokathapsia.
“We were inspired by Cretan values, tradition and history,” said Diana Birba, marketing manager for Coca-Cola Greece, Cyprus and Malta. “By depicting them in our first collectable Coca-Cola bottle for a specific region in Greece, we aim to promote Crete as a tourist destination, offer visitors the opportunity to take a unique piece of modern art memorabilia home with them, and celebrate 10 years of making our products here in Crete.” Fans can find the bottle in select retail outlets all over Crete.