Nike Soho New York has transformed its store into a Grecian monument in honour of NBA’s MVP Giannis Antetokounmpo’s “rise to legend” and his own Nike signature shoe, the Zoom Freak 1.
The famous footwear store had hosted a launch event in July calling it “Coming to America” the Greek Freak’s favourite movie, but also quite fitting representing his journey to professional basketball stardom.
Giannis and his brothers attended the launch, signed basketballs, handed out Greek food to Nike+ members and fans, and chatted with young hopefuls sharing the same basketball dreams as the 'AntetokounBros'.
The Greek Freak’s "Coming to America" inspired signature shoe comes from his personal connection to the story and according to Nike, the Zoom Freak 1 is “embellished with animal print and rich gold accents to mimic the grab worn by Prince Akeem upon his formal entrance to the United States”.
Local Greek-American New Yorker Matheos Sprague had visited the store and said “I’m blown away by Niketown Soho, they designed the entire store in modern and whimsical Hellenic style for Greek NBA star Antetokounmpo. Complete with Greek diner and coffee shop!”
Going by Matheos photos he kindly shared with GCT, we get a glimpse of inside the store which pays homage to all things Greek and the NBA’s 2019 MVP.
Anyone passing through NYC must visit Nike Soho and check out the Greek Freak theme store, where you can not only shop but also grab a coffee, get a shoe shine or a haircut.
*Images courtesy of Matheos Sprague
