Greece launches ‘Macedonia the Great’ brand



The president of the Greek Exporters Association (SEVE), Giorgos Konstantopoulos on Thursday launched a new logo for all products produced in the region of Macedonia, Northern Greece, which includes a clever play on ancient history such as ‘Macedonia Great Land’, ‘Macedonia Great Wine’ and ‘Macedonia The Great’.

The presentation was made on the sidelines of the Thessaloniki Summit 2019 in the presence of the Greek Prime Minister Kyriakos Mitsotakis who applauded the strategic move and said that "producers in Macedonia will embrace" the trademark logo of Greek products from the Macedonia region.

"I had committed to managing the negative repercussions of the Prespes Agreement by supporting the professionals of Northern Greece, so that we could establish a unified collective identity making products of Macedonia stand out from now on."

Mitsotakis noted that the new logo, which will "refer to Greece's glorious past and pave the way for a brighter future," will be immediately submitted to the European Union Intellectual Property Office (EUIPO) for registration so that it may be "added to Macedonian products and services across the world."

On the sidelines of the summit, Mitsotakis will have bilateral meetings with the Prime Minister of North Macedonia Zoran Zaev and with the Prime Minister of Bulgaria Boyko Borisov at 18:30 and 19:30, respectively.

*Image Source: Eurokinissi/ Yiorgos Konstantinidis