online shopping

According the latest data from Eurostat, Europeans who did not shop online cited security and privacy concerns as one of the drivers of their decision, with Portugal ranking first, followed by Spain, Hungary, Finland, Cyprus, Croatia and Greece in 7th place.

According to the results from the Survey on Information and Communication Technologies (ICT), usage in households and by individuals, payment security or privacy concerns prevented 6% of individuals aged 16 to 74 from buying or ordering over the internet in 2019, one percentage point less than in 2017 (7%) and five percentage points less than in 2009 (11%). This represents a downward trend over the past decade.

Payment security concerns were the second most frequent barrier reported in 2019, following a preference to shop in person (18% of individuals in the EU). Other barriers such as lack of skills, trust concerns in receiving or returning the goods, no payment card or delivery difficulties discouraged less than 5% of individuals in the EU from making purchases online.

Among EU Member States, the share of people who viewed payment security as a concern varied widely in 2019 – ranging from 1% of individuals in Estonia to 23% in Portugal. However, the rate was below 10% for all but five EU Member States.

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