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New York Life Insurance

The Super Bowl is one of the greatest sports spectacles on the planet. While the majority of viewers watch it for the NFL’s championship game, others view it for the halftime show and commercials.

According to sources, companies pay over AUD $5 million for a 30-second ad played between parts of the big game.

This year during the first and second quarters of the game between the San Francisco 49ers and Kansas City Chiefs at Miami’s Hard Rock Stadium, New York Life Insurance aired their commercial which defined all the ways to love, according to the Ancient Greeks.

It was the first time in 30 years that New York Life was back in the Big Game, to mark the company’s 175th anniversary and kick off its “Love Takes Action” campaign.

The heartfelt advertisement explains that the Ancient Greeks had four words for love- ”philia”, ”storge”, ”eros” and ”agape”.

  • Philia, which could also be translated as ”friendship,” is the affection that grows from friendship
  • Storge, is the kind of love you have for a parent, grandparent or sibling
  • Eros, is the uncontrollable urge to say “I love you”
  • Agape, is the most admirable form of love and is described as “Love as an action”. It takes “courage, sacrifice, strength,” the commercial states.

According to ratings, Super Bowl LIV averaged 102 million viewers. Alongside the Greek inspired advertisement for New York Life, there were other profound, hilarious and straight-up ridiculous commercials including Amazon’s Before Alexa, Budweiser’s Typical American, Google’s heartbreaking “Loretta”, Jeep’s remix of the Groundhog Day movie and Microsoft’s Katie Sowers spotlight video, just to name a few.

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