Cyprus is amongst the countries with the highest use of businesses using social media with 73% of usage in 2019 an increase from 2014 at 52%, according to the latest report from Eurostat.
Meanwhile in Greece, approximately 55% of enterprises were reported as using social media in 2019, an increase from 38% Greece in 2014.
According to Eurostat, on average one in two enterprises (50%) reported that they were using at least one type of social media, which means an increase of 16 percentage points since 2014 (34%).
The use of social media was most popular among enterprises in Malta (84%), followed by Denmark (75%), the Netherlands (74%), Cyprus (73%), Sweden (72%), Belgium, Ireland and Finland (all 71%), while it was less popular among enterprises in Romania (33%), Bulgaria (34%), Poland (37%), Hungary (38%), Latvia (41%) and Slovakia (42%).
Compared with 2014, the percentage of enterprises using social media has risen across all EU Member States with available data. The highest increases were recorded in Denmark and Luxemburg (26% both), followed by Finland (25%), Sweden (24%) and Latvia (22%), while the lowest increases were observed in Bulgaria (6% ), Ireland, Portugal, Romania and Slovenia (all 11%).
