More than half of Greek enterprises use social media, Cyprus amongst highest in EU

social media

Cyprus is amongst the countries with the highest use of businesses using social media with 73% of usage in 2019 an increase from 2014 at 52%, according to the latest report from Eurostat.

Meanwhile in Greece, approximately 55% of enterprises were reported as using social media in 2019, an increase from 38% Greece in 2014.

According to Eurostat, on average one in two enterprises (50%) reported that they were using at least one type of social media, which means an increase of 16 percentage points since 2014 (34%).

The use of social media was most popular among enterprises in Malta (84%), followed by Denmark (75%), the Netherlands (74%), Cyprus (73%), Sweden (72%), Belgium, Ireland and Finland (all 71%), while it was less popular among enterprises in Romania (33%), Bulgaria (34%), Poland (37%), Hungary (38%), Latvia (41%) and Slovakia (42%).

Compared with 2014, the percentage of enterprises using social media has risen across all EU Member States with available data. The highest increases were recorded in Denmark and Luxemburg (26% both), followed by Finland (25%), Sweden (24%) and Latvia (22%), while the lowest increases were observed in Bulgaria (6% ), Ireland, Portugal, Romania and Slovenia (all 11%).