“In travellers’ minds, Greece has those key elements that make it the most attractive destination in the Mediterranean for the next quarter,” said a study conducted by Athens-based tourism marketing company Mindhaus and Pollfish research, in order to investigate attitudes and intentions regarding international leisure trips.
According to the study carried out between May 13-14 on a sample of 2,750 respondents from some of Greece’s top source markets – the US, UK, Germany, France and Italy – two in three respondents said they were eager to restart international travel placing high priority on safety, relaxation and recreation.
Specifically, 37.9% answered that they would be willing to travel again once the restrictions are lifted and will keep themselves constantly informed on health conditions as they plan their trip. Another 28.1% said they will plan the vacation they have been “dreaming of all this time” when the restrictions are lifted.
The top factors influencing their plans were the discovery of a coronavirus vaccine (11.9%), the implementation of health and safety protocols (11.8%), destinations with the most effective crisis management (11.7%), the complete freedom of travel (11.7%), and the availability of a quick Covid-19 test (11.7%).
The study also found that nationals from Germany (62%), France (55%), and the UK (55%) were readier to travel compared to other markets as the coronavirus pandemic subsides.