With more than 16,000 kilometres of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector.
“The need for safety, contact with nature and authentic – experiential experiences, as well as the search for new, alternative and quality destinations that follow the principles of sustainable tourism development and respect the environment, are the main reasons to invest in the tourism brand of Greece,” said Angela Gerekou, president of the Greek National Tourist Organisation (GNTO).
Her comments were made during the digital event “Greece – N. Africa e-Business Gathering (Algeria – Egypt – Libya – Morocco – Tunisia): Friendship & Cooperation in the Mediterranean”, organised by the Arab-Hellenic Chamber on Wednesday.
Referring to the promotion of the tourist sector and the investment opportunities that Greece offers, Gerekou underlined that Greece, in the midst of an unprecedented health crisis, managed to gain the recognition of the international community as a very safe destination and maintained its position as 'top of mind' attractive destination.
“It is now clear to all of us that large tourism investments that base their policy on sustainability and green development, which respect the environment and the culture of the location, are priorities of the country’s new economic model."
More than €10 billion from the Recovery Fund will be allocated for public interest projects and for the implementation of 16 emblematic “green” investments and digital upgrades in the tourism sector.
Gerekou also stated that mega projects with complex tourist lodges are currently underway in Greece, which strictly follow the requirements of sustainable growth and promote Greece as a high-end destination.
"After achieving high records of mass arrivals, Greece is aiming for high level tourist audiences (high end and silver tourism, digital nomads, etc.), while its infrastructure projects for conference tourism and city breaks it is an ideal choice for large business and leisure investments, as it is one of the safest EU countries, with a trained workforce, in a key geographical area that is very accessible,” she added.
In her concluding remarks, she said that the motto of this year's campaign is "All you want is Greece" because you can find anything in Greece. "It is the country of well-being, a magical kaleidoscope of experiences that holistically embrace and invigorate the body, the soul and the spirit."