Athenians and visitors walking past Attica department store on Panepistimiou, will be stopped by an eye-catching storefront display.
The mannequins in the window (and on level 4) have been dressed up in costumes from the National Theatre of Greece.
This is not the first time that the largest theatrical organisation in the country and one of the most important cultural organisations, chose to promote its work in alternative ways.
Attica is the leading fashion & beauty destination in Greece, a one-stop-shop for designer brands. The flagship store is housed in City Link, a historical building near Syntagma Square, in the centre of Athens.
The National Theatre was founded in 1930 by the Minister of Education, George Papandreou. For many years it operated as a public entity. In 1994, the National Theatre became a non-profit organisation known in English as the Greek National Theatre.
Its remit is, through theatre, to promote culture and preserve Greek cultural identity.
On display are 13 costumes, from 11 successful performances of the National Theatre from 1981 to 2015.
Discover a “little theatrical kingdom” at Attica (City Link) until June 27th!