Preparations are underway at Athens’ iconic Panathenaic Stadium, also known as the Kallimarmaro r, for a French fashion powerhouse Christian Dior on Thursday.
Dior will present a multi-faceted tribute where the Olympic Games were revived, focusing on the bicentennial of the Greek Revolution, honouring the influence of the Greek spirit in the evolution of European civilisation. Blending tradition and modernity, the Dior Cruise Collection will highlight traditional Greek handicraft and the ancient Greek aesthetic values of light (phos) and beauty (kallos). At the same time, its message will be broadcast live worldwide through its TV and social media channels.
For this collection, Dior collaborated with Greek creators from around the country, specialising in weaving, embroidery and silk, and pottery and jewellery while also enlisting the support of local musicians and crew.
Approximately 400 high-profile guests are anticipated in Athens for the show, which starts at 9.30 p.m.
Dior is planning also to broadcast the event live in open areas in Soufli and Kalamata. These two Greek towns inspired the fashion house and connected it to local textiles and materials. In Athens, the event will be broadcast in the open space of the Stavros Niarchos Foundation Cultural Center.
Dior receives approval for fashion show in Kallimarmaro on June 17: