Nike officially unveiled the third signature shoe of Milwaukee’s franchise player in a news release earlier Tuesday.
Dubbed the Zoom Freak 3, the shoe is set to release globally beginning July 1, in a black and purple “Project 34” colourway and the more vibrant, all-orange “Freak” edition.
Antetokounmpo, known to be a creature of habit during playoff runs, chose to continue wearing his prior Zoom Freak 2 model for Game 4.
Since signing a long-term extension with Nike in the fall of 2017, the Antetokounmpo has become Nike Basketball’s first European player to receive his own signature shoe. Now on his third model, his multipositional style of play, unique elongated strides and versatile game have helped to inspire the shoe’s design and technology.
“I wanted my shoe to basically introduce me and my family to the world,” he told The Undefeated’s Aaron Dodson during the launch of the Freak
With some logos drafting off of the bars of the Greek flag and apparel featuring local typography, Antetokounmpo has also included each of his family members into the design of all three of his sneakers to date.
On the Freak 3, his brothers Francis, Thanasis, Kostas and Alex are each highlighted under the right shoe’s strap, while the phrase “I am my father’s legacy” can be found underneath the strap on the left shoe. During the fall of 2017, Charles Antetokounmpo died of a heart attack at age 54.
“I wanted my dad to be remembered. I wanted people to know that he left a legacy behind,” Antetokounmpo said at the time. “The only thing he cared about was his kids. … We take pride in that. … Every shoe I make, that phrase is always going to be there.”