There's not a beauty trend that doesn't seem off limits these days, from Bella Hadid’s 'fox eyes' starting a cosmetic surgery trend amongst young girls, to people eating collagen powder by the spoonful.
Hair and beauty experts from across the UK have shared their beauty predictions, with Hollie Ellis of Bobbi Brown Cosmetics revealing that the 'smokey eye' will once again be popular.
GCT'S Lifestyle Journalist and Makeup Artist Despina Karp went in search of the trends to be on the lookout for this year (or what's left of it) and here's what we found.
The Return of 80's Inspired Glam and Smokey Eyes
Hollie Ellis, a PRO Artist for Bobbi Brown with over 14,000 Instagram followers, has announced that make-up trends that were popular in the eighties are likely to return next year, including bold lip colours and smokey eyes.
Her makeup advice?
- "For Spring/Summer, bright colours is a trend that we will be seeing for sure. Whether it's a focus on the eyes or the lips, bold or a soft stain, it's a look for not only the catwalk but to stand out in a crowd."
- "Bold lips stand out more if you apply a lip pencil to give it that crisp, clean effect. Outline and fill in your lips to work as a primer for your lipstick. Go in with your bold lipstick for that statement look. I'd recommend lip pencils and luxe matte lip colours for a bold lip that will keep perfected".
Cosmetic Surgery: Jaw Shaping and Eye Lifts (Fox Eyes)
- Caroline Payne, of the British Association of Aesthetic Plastic Surgeons, tells of an increase in facial sculpting and contouring of jawlines and chins in the bid for a more flattering 'video call look'.
- "The lighting on video calls is often very unflattering", she said. "This is making people unnecessarily concerned about their appearance. Many have become focused on the lower face and are worried about this area when they do not realise that often it is just a case of the camera angle, shadows and bad lighting."
- Payne also said that she expects to see upper eyelid lifts becoming increasingly popular throughout 2021. "Upper eyelid surgery can produce very good results and has long-lasting results and low downtime as well as being one of the more affordable surgical procedures," she added.
Anti-ageing Trends: LED Light Therapy
- Jennifer Rock who is a dermal facialist and founder of Skingredients, explained that at-home treatments are likely to remain popular throughout the next year (presumably with the continued lockdowns).
- She said that "LED (light-emitting diode) therapy is becoming an incredibly popular treatment in salons and clinics, as it can target redness, acne and ageing without a need for physical touch or potential for skin irritation. It is on the up and up in multi-modality treatments, meaning treatments that blend multiple therapies such as a peel plus LED, or mesotherapy and LED."
- "LED is highly effective and it is becoming more commonplace to see at-home LED devices – however, buyer beware! At-home LED devices cannot deliver the same results as in-clinic LED. These devices are simply not as powerful. With this in mind, if you are looking for something that may assist with spots, perhaps an LED device could be for you as a secondary line of defence."
- Celluma - the latest and most powerful form of light therapy will be one trend to watch. The treatment uses a face like a mask that beams a combination of blue, red, and near-infrared light, which stimulates the circulation, firming the skin, and banishing any pimple-producing bacteria.
Chinese Herbs? Wellness and Nutrition Trends
- Not surprisingly, Jennifer revealed wellness and nutrition is also likely to become a fundamental part of the beauty industry.
- "Adaptogens, if you have not heard of them, are herbs that can assist in our body’s stress responses when eaten, and I think we will see more and more in skincare. Some examples include ginseng, tulsi (holy basil) and ashwagandha. They have topical benefits too: ginseng has antioxidant properties and is believed to have anti-inflammatory effects, holy basil is said to have anti-inflammatory and antimicrobial effects, and ashwagandha has antioxidant and antimicrobial properties and is also believed to brighten skin."
Skincare Trends
- Dr Bibi, of British Aesthetics, predicted: "I believe that 2021 will see growth in the popularity of 'combined tweakments'. It will be the era of the cosmetic medicine consumer taking advantage of a multifaceted approach to facial and skin rejuvenation, using their doctor's input to incorporate medical-grade skincare into their daily routine and learning how to combine this with skin boosters, advanced medical facials and delicately tailored injectables to achieve subtle and natural results."
- "Long gone are the days of over-inflated lips and abnormal facial contours."
- Lesley Reynolds, who is a beauty/aesthetics expert and co-founder of Harley Street Skin, added that the impact lockdown has had on the skin will greatly affect skincare regimes in 2021.
- Lesley told Daily Mail: "Increased screen time, bad diet, stress, lack of fresh air, constant hand-washing and mask-wearing took their toll on the nation’s skin, so treating the effects will be a major trend next year. It’s going to be about inner beauty. Skin quality will be the new buzzword with products and treatments that will foster good health, helping to improve skin conditions like rosacea and acne".
Trending: Collagen Supplements
- The resident facialist at the Dorchester, Adeela Crown predicts an increase in beauty fanatics supporting their regime with supplements to boost their health.
- "Beauty consumers are beginning to recognise the relationship between their diet and skin. This increased awareness has made ingestible collagen the hero ingredient of the moment. Collagen and its derivatives have become such a mainstay in our daily topical skin care products like collagen creams, serums and sheet masks."
- "Ingestible collagen is bio-identical, meaning our bodies recognise it as its own, as it is already naturally found inside our dermis. Therefore, increasing collagen intake for several months can improve skin elasticity, (i.e., wrinkles and roughness) as well as signs of ageing."
- Just be sure to choose your collagen from a reputable and sustainable source.
The mantra of ‘prevention is better than cure' is so important when it comes to skincare, and health all around. I recommend adding collagen supplements to your diet and using SPF 30+ every day. I can’t stress the importance of protecting your skin from harmful UVA and UVB rays enough, especially if you live in Australia.
Your skin will thank you in your 30s, 40s and beyond!
Despina Karp is an accredited makeup artist, beautician and lifestyle writer based in Sydney, Australia. She is currently studying Skin Health and Nutrition and is passionate about makeovers and healing skin conditions from the inside out. Follow her here for all things skin and beauty.
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