The latest Dior Cruise 2022 Campaign spotlights the house's new Dior Vibe sneakers against the backdrop of the Temple of Zeus, on the ancient Greek archaeological site of Nemea.
Seventy years after Christian Dior’s haute couture collection was photographed in front of the Acropolis, the brand has shot its Cruise campaign in front of another ancient Greek temple, however this time some of the models are wearing sneakers.
Models Selena Forrest, Maryel Uchida and Chai Maximus appear in sepia-coloured images wearing the 2022 Cruise collection which was unveiled at the Panathenaic Stadium in Athens in June.
The new Dior Collection paired goddess gowns with the brand’s futuristic new Dior Vibe sneakers and gym bags.
A new addition to the Dior cruise 2022 collection, the Dior Vibe line designed by Maria Grazia Chiuri is said by the brand to bring a hybrid universe to life, with leather goods codes mingling with those of the sneaker universe, like the Dior Vibe Weekender bag.
Available in different sizes and colours - including a black-and-white version - this unique design revisits the curves of the bowling bag by enhancing them with Dior emblems, such as the cannage motif or the star, contemporary tributes to the House's heritage.
As the finishing touches on looks, the footwear also exalts the sporty energy of the Dior cruise 2022 collection.
The Dior Vibe sneakers combine a running shoe spirit with fashionable details, with a play of materials enhanced by gold or silver inserts. The D-Zenith merges the streamlined elegance of heels with the comfort of lace-up leather sneakers thanks to a sculptural heel with metallic highlights.
Finally, the Dior Genesis is showcased in boot or ankle boot versions, in neoprene with a chunky rubber sole. These irresistible designs are paired with revisited white sports socks adorned with the name "Christian Dior", the refined signature of these new essentials.
Artistic director of women’s wear at Dior, Maria Grazia Chiuri, who has made it a rule to work with female photographers since taking over as artistic director of women’s collections at Dior in 2016, enlisted Julia Hetta to photograph the campaign.
The campaign was art directed by Fabien Baron, styled by Elin Svahn, with makeup by Peter Philips and hair by Guido Palau.
The resulting images were featured in “Her Dior: Maria Grazia Chiuri’s New Voice,” a book published by Rizzoli New York earlier this year.