Peugeot ends Djokovic sponsorship due to taking a hit financially due to pandemic

Tennis star Novak Djokovic will no longer be sponsored by Peugeot.

The news was confirmed by Carlos Tavares, CEO of Peugeot’s parent company Stellantis.

Carlos Tavares, CEO of Peugeot's parent company Stellantis, broke the news but did not confirm whether it was related to Djokovic's ongoing decision to remain unvaccinated against Covid-19.

#Djokovic and Peugeot will not be partners going forward, I am told.

Peugeot has taken a huge hit financially during the pandemic, and Djokovic was a big client. I am told that his stance on vaccination is not the reason, let’s see if both sides have more to say on the topic.

— Saša Ozmo (@ozmo_sasa) March 1, 2022

Djokovic's next move in terms of tournaments remains unclear.

He admitted recently that current coronavirus restrictions in the United States mean he cannot take part in either of the upcoming Masters' events in Indian Wells or Miami.

Beyond that, Monte Carlo tournament director Zeljko Franulovic has said that Djokovic must comply with requirements if he is to enter the season's first Masters on clay in the principality.

With his number one ranking lost to Daniil Medvedev and Rafa Nadal's triumph in Melbourne, Djokovic is already feeling the sporting consequences of his vaccination decision.