Greek wineries eyeing China's growing market

Papagiannakos Winery

Greece's wine industry has made great strides in recent years, gaining recognition worldwide. China is one of the markets which Greek winemakers now aim to conquer, experts told Xinhua recently in Athens.

Some 250 wineries from all regions of Greece presented about 3,000 wines of all types at "Oenorama 2022," the largest exhibition of Greek wines in the world, which took place here between March 12 and March 14.

After a two-year hiatus due to the coronavirus pandemic, the exhibition returned, offering visitors a chance to taste 2019, 2020 and 2021 vintages.

Since 1994, the launch date of this annual event, Oenorama's General Manager Constantine Stergidis has witnessed the remarkable progress of the Greek wine industry, which he described as "very dynamic."

"We have many new wineries, small ones that are opening, which is good because this creates a critical mass for Greek wine and Greece's wine industry abroad," he said.

"We are starting to make more progress in viticulture, which is very important for the final product," he added.

In recent years, Greek wines have won quite a few international awards, and they are becoming increasingly popular in demanding markets such as France. The past five years have seen a steady increase in the average price of a bottle of Greek wine, which proves this point, Yannis Voyatzis, former president of the National Inter-Professional Organization of Vine and Wine (EDOAO), told the Greek daily Kathimerini recently.

Source Xinhua

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