The Turkish government has proceeded with an official submission to the United Nations and other international organisations requesting that the country be referred to as 'Türkiye' instead of 'Turkey' in the international arena, reported Anadolu News Agency.
According to Anadolu, the coutnry's Foreign Minister Mevlut Cavusoglu on Tuesday announced his official request for the name change.
"Together with our Directorate of Communications, we have been successful in preparing a good ground for this. We have made it possible for the UN and other international organizations, countries to see this change to using 'Türkiye'," Cavusoglu said at Anadolu Agency's Editor's Desk at the agency's headquarters in the capital Ankara.
Citing Turkish Airlines' "Hello Türkiye" campaign, Cavusoglu said the campaign was seen by more than 30 million people.
As part of the campaign, the Directorate of Communications shared a promotional video, which was prepared to strengthen the Turkish brand, on its social media accounts.
Foreign tourists from different parts of Türkiye are seen waving greetings by saying "Hello Türkiye" in the video.
Cavusoglu also said a circular published in the Official Gazette noted that the phrase "Made in Türkiye" would be used instead of "Made in Turkey" in export products.