Giannis Antetokounmpo has come a long way from the skinny kid who shared shoes with his brother Thanasis growing up in Greece. These days, he’s a two-time NBA MVP, one-time NBA Champion, the Milwaukee Bucks’ all-time scoring leader and one of the most popular (and electrifying) players in the NBA.
His journey was spotlighted in the recently-released Disney+ film Rise, and now, in celebration of Rise’s arrival, Nike has given us an official look at Antetokounmpo’s forthcoming Zoom Freak 4.
Stylised within the company’s unmistakable 50-year-old logo reads a motivational quote: “The One Who Believed Would Become The Unbelievable.”
After signing a long-term extension with Nike, Antetokounmpo defined the approach and foundation that each model of his signature series would represent during early brainstorm sessions with designers in the fall of 2017.
When Nike launched the Zoom Freak series in 2019 with an elaborate press event in Greece, the Bucks’ franchise player was fresh off, winning his first NBA Most Valuable Player Award. He was also the first European player to receive a signature basketball shoe with Nike.
Throughout the creation of his signature series, Giannis has often injected storytelling about his humble beginnings in Greece, his family’s Nigerian background, and the goal he and his brothers shared to make it to the NBA one day.
“I wanted my shoe to basically introduce me and my family to the world,” he said.
Each of his shoes feature the names of his three brothers — Thanasis, Kostas and Alex — along with a callout to his parents, often stylized as “Charles + Veronica” on the bottom. While Giannis won’t lace up his newest shoes on the court until October, the Zoom Freak 4 is expected to release soon, this summer.