Greek Broker Ardu Prime Rebrands, Launches Crypto Service

Greek Broker Ardu Prime Rebrands, Launches Crypto Service

In order to provide its traders with “a more engaging experience,” Ardu Prime, a forex and contract for difference (CFD) broker based in Greece, has unveiled a new website.

The broker said that the updated website “offers eye-catching navigation” and new services including crypto wallet funding for accounts.

The introduction follows a redesign of the brand’s logo and colour by the venerable broker, which was founded in 1999.

The company determined the website and logo needed to be updated to reflect its expanded product line, according to Sotiris Promponas, CEO of Ardu Prime.

According to the broker, it offers more than 150 CFD products as well as specialised instruments like the US Dollar Index that are not as widely available from conventional brokers.

Ardu Prime also unveiled a full-featured cryptocurrency exchange and custody service at the same time.

The broker said it launched the cryptocurrency service after it secured registration as a virtual asset service provider (VASP) from Greece’s financial markets supervisor, the Hellenic Capital Market Commission.