Frequently called the "Greek God of Bollywood" by the media, Hrithik Roshan is celebrating his 49th birthday this year. He is among the most bankable Bollywood actors because of his skills in dancing, acting and action.
As E4M reported, his six Filmfares are testimony.
Roshan has graced the silver screen for over two decades, delivering some of the most memorable hits known to Bollywood. Viren Razdan, MD of Brand-nomics says, “Hrithik had an unprecedented debut a couple of years ago with Kaho na Pyar hai. A new superstar was born and people were writing obituaries of the Khans. He hit the scale very high and became a rage in no time."
Hrithik's skills on the silver screen aside, the green-eyed actor is also the blue-eyed boy for several brands. According to Duff & Phelps’ Celebrity Brand Valuation Study 2021, he is ranked 10 on the Celebrity Brand Valuation - Index with his brand worth and endorsement value pegged at $48.5 million.
Some of the brands which Hrithik endorses are Mountain Dew, Burger King, Zomato, CureFit, Hero Honda, Ferrero Rocher, Rummy circle, Rado, Zebronics, Tata Tigor, Coca cola, White Hat jr. and many more.
He started his own clothing and accessories brand HRX in 2013. Recently, Bisk Farm has roped him as brand ambassador for its Googly Biscuits.
In 2022, Hrithik Roshan was indulged in a controversy related to a Zomato ad, which was withdrawn by the brand after a huge backlash. However, this controversy doesn’t seem to affect the ‘Hrithik Roshan’ brand.
“He has stabilised into a respectable classy actor. His HRX brand has a good following but his own beautiful spunk has matured rapidly. His maturity as an actor has perhaps aged his pizzaz," Razdan added.
Remembering his birthday on Tuesday, let’s take a look at some of Hrithik's ads in 2022.
Known for his rugged masculine looks, Hrithik became an easy choice for men's grooming brand Beardo as their brand ambassador. The Vikram Vedha actor starred in a digital film for the brand this year, extolling the virtues of "Hairy Masculinity" and why it should be celebrated.
The actor was roped in as the brand ambassador by Bisk Farm from the house of SAJ Food to represent its Googly range of biscuit. The ad came out in December 2022 and showcased Hrithik's inimitable dance skills. The brand also launched the #GooglyTwister campaign, inviting social media users to match steps with Hrithik and his "Googly Twister" move.
Hrithik's most memorable association this year has been with Burger King. He was a part of the brand's “ambush marketing” campaign to promote the Rs 50 Stunner Menu. The brand released 20-second Instagram ads where Hrithik is seen stepping out of his vanity van, posing for the paps. Behind him, two men strategically held up a huge Burger King board slyly, taking it down the second the actor turned around. The clip looked so realistic, that unsuspecting netizens criticised the brand for seemingly taking advantage of the star. But later it was revealed that Hrithik was in the know and it was just business as usual for the two parties. There was also a mock acknowledgement by the brand, justifying why it had to resort to "jugaad."
"The Roshans love Rocher," claims Hrithik in this Christmas ad for the Italian confectionery brand Ferrero Rocher, which has a big fan following in India. The digital film opens with Hrithik talking about his family's love for Christmas and their unique ways of celebrating it with gifts. The film was released ahead of the festival to establish Ferrero Rocher as a perfect gift for loved ones.
Hrithik also starred in the confectionery brand's Diwali ad back in October this year.