Tourism 2023 | Greece among ten preferred European destinations for long-haul travellers

Greece’s booming tourism is reaching visitors from around the world, so much so that it’s a top 10 destination for long-haul travellers whose flights are more than six hours long.

That was found in the Long-Haul Travel Barometer January-April 2023 released this week by the European Travel Commission (ETC) in collaboration with Eurail BV.

They included travellers from Australia, Brazil, Canada, China, the United States, and Japan, those willing to take flights that, with connections, could take up to almost 24 hours to reach Greece and visit.

The study, which looks at travel intention in six overseas markets in the first four months, showed Greece ranks 4th most popular holiday destination for Canadian travellers, 5th for Australians, 6th for Japanese tourists, 7th for American and Brazilian travellers, and 8th for Chinese holidaymakers.

The desire for overseas travel in 2023 increased in major travel markets compared to 2022, the study found, with more than 60 per cent of potential travellers in Australia, Brazil, Canada, China, and the US planning to travel overseas.