The decline in tourist traffic is supported by factual data, with local media reporting a 22% decrease in flight arrivals compared to 2019 Santorini. Mykonos has also experienced a similar drop, causing a significant shift in the islands' renowned reputation for accommodation, entertainment, and dining.
Local media highlights a 20% decrease in traffic on Mykonos, indicating that the summer of 2023 hasn't met the expectations of the tourist market. Moreover, among high-end tourists, there is a prevailing perception that both Mykonos and Santorini are capitalizing on the country's booming tourism industry without offering adequate value for money.
Visitors further express their dissatisfaction with the high costs associated with these destinations. They compare their experiences to trips to other countries, mentioning that for the price they paid in Mykonos and Santorini, they did not feel the experience justified the expense. Citing examples of exorbitant vacation costs, they emphasize the need for better value and affordability.
These negative reviews and declining tourist numbers reflect a shifting landscape for Mykonos and Santorini, urging the islands to reconsider their approach in order to regain their appeal to visitors seeking a more satisfying and reasonably priced holiday experience.
International arrivals in April 2023
Country Total: +14.6%
Mykonos – Santorini
Turnover: April-May -15 to -20%