Greek NEWS

MYKONOS: Louis Vuitton and Zuma team up for an all star collaboration

Mykonos has deservedly earned a place among the world's most cosmopolitan destinations, such as St. Tropez, Capri and Ibiza. In addition to lovers of the good life, it has always brought together the world of fashion.

This year, Louis Vuitton is "seduced" by the summer breeze of the Cyclades, and the pop-up store of the historic house in Mykonos is a fact in the new hot spot of the island, the "Zuma Mykonos" restaurant.

The boutique is dedicated to summer collections and features a selection of men's ready-to-wear, shoes and accessories alongside a wide selection of women's and some of the house's most iconic leather goods.

With the LV monogram dominating the surrounding area and rocks, the pop-up shop at 'Zuma Mykonos' embodies the aesthetic of the iconic fashion house in full harmony with the feel-good spirit of the island.

This unique place is housed in a traditional building made of stone and wood, next to the restaurant and the idyllic swimming pool, with a view of the magical Mykonian sunset.

The island is also a fashion inspiration, as in the pop-up store, we will exclusively find the "Neverfull Mykonos Resort" bag and the entire LV By The Pool collection.

Classic and new creations capture a fresh approach to dressing for the glamorous island destination and everyday life with colourful airy designs perfect for the beach and Chora.

Star meeting

The choice of Zuma Mykonos, which opened on the "Windy Island" in the summer of 2022, is not accidental. It is one of the island's most renowned culinary destinations, where visitors can now refresh their look through the Louis Vuitton pop-up boutique and then relax in the atmospheric 'Zuma' whenever they want - from morning until midnight.

But also Mykonos, with its unparalleled charm and lively summer mood, is the ideal setting for the exclusive pop-up store of the legendary house, reflecting the brand's commitment to offer an exciting environment for its demanding clientele.

Since 1854 Louis Vuitton has been writing its own history combining innovation with style and timeless elegance. The luxury brand remains true to the spirit of its founder, who invented a genuine "Art of Travel" through highly aesthetic luggage, bags and accessories that were masterfully crafted and of course practical.

True to its heritage, to this day Louis Vuitton has occasionally welcomed important artists, designers and architects, evolving its clothing, shoe and accessory lines, as well as its physical retail spaces.

Zuma, one of the most famous restaurants in the world, was founded by Rainer Becker and Arjun Waney in 2002, when they opened their first restaurant in London, which remains the "temple" of the brand to this day.

The secret of success, as in the other restaurants of the international chain, consists of unimaginable flavors, unique scenery, top service and famous patrons who love the place. The same is happening in Hong Kong, Dubai, Istanbul, Miami, Bangkok, New York, Madrid, Rome, Maldives and other parts of the world where there is a restaurant "Zuma", but also pop-ups of the luxury catering brand in destinations where discerning travelers flock, such as Bodrum, Phuket, Ibiza, Porto Cervo and soon Capri.

In Mykonos options include light lunches and lounging on the floating sunbeds, dinner with the full izakaya menu in the restaurant, and delectable cocktails and small plates in the lounge.

The culinary philosophy of the multi-award-winning 'Zuma' includes a main kitchen, sushi counter and robata grill offering modern, sophisticated Japanese cuisine under the signature of top chef Rainer Becker.

READ MORE: Discover MarBella Collection Luxury Hotel - Corfu.

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Athens Bureau

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