Supermarket sales up 9.5% in Jan-Oct

government Greece bans sale of durable goods at supermarkets

Supermarket turnover grew 9.5% in the January-October period, totalling 7.446 billion euros from 6.821 billion in the corresponding period in 2022, Circana (former IRI) said in a report on Wednesday.

Circana said that sales volume grew 1.7% in the same period, evidence that the increase in turnover value was mainly driven by inflation. Private label products saw their market share rising to 26.2% in the 10-month period from 25.7% in 2022, with a growth rate of 11.9%, exceeding an 8.7% growth rate in brand products.

The market share of private-label food products was 26.7% (26.3% in 2022), while the share of private-label personal care products was 20.9%, and that of household products was 25.7%.

Beverages (4.4%), alcohol (4.3%), personal care (1.1%), snacks (4.4%), dairy (2.2%) and other household items (0.1%) recorded increases in the volume of sales, while packaged food (-0.1%), frozen food (-0.9%) and detergents (-0.5%) suffered declines.

Detergents recorded the biggest percentage price increase in the 10-month period (+12%), followed by cooking materials (10%), dairies (9%), snacks (8.9%) and frozen food (8.7%).

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