Sir Stelios Haji-Ioannou celebrates 30 years since creating the easy brand (VIDEO)

Sir Stelios Haji-Ioannou, EasyJet

Sir Stelios Haji-Ioannou, the creator and owner of the easy family of brands, celebrated the company's 30th anniversary by releasing a 4-minute video on easyHistory.info.

The video takes us back to 1994, when Stelios Haji-Ioannou, at the age of 27, made a business trip to the Boeing company's offices in the United States, with a low-cost airline, staying in a budget hotel for the first time.

This trip gave rise to the idea of ​​expanding the brand. That is, the same brand can be used in both companies: airline easyJet.com and hotel chain easyHotel.com!

A few months later, Sir Stelios chose "easy" as the main acronym, which would become the trademark of his companies. It is worth mentioning that until then easyJet.com would be called stelAir, from the abbreviation of his own name Stel and his shipping company called stelMar.

Thirty years later, easyJet.com remains the best-known brand, which is confirmed by the numbers, since the company has carried more than 1.1 billion passengers since its inception.

At the same time, the easy family includes more than 100 different sub-brands, covering most of the businesses that mainly concern consumers, all over the world (see www.easy.com). Some of the easy brands operating in Cyprus are: easyWoo.com, easyBoat.com, easyCinema.com.cy and easyFerry.com

The four-minute video presents, among other things, the charitable work of the Stelios Foundation (https://steliosfoundation.com.cy/), which to date has received donations of €84 million from Sir Stelios and easyGroup. This demonstrates that the majority of easyGroup's profits are allocated to charity each year.

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