New Program Opens Cheese Factories to Tourists

Athens, Greece – Calling all cheese aficionados! The Greek Tourism Ministry has launched a groundbreaking initiative titled "Visitable Cheese Factory," inviting tourists to step behind the scenes and witness the magic of Greek cheesemaking firsthand. This program aims to diversify the tourist experience, link agriculture with tourism, and celebrate the distinct flavours that define Greece's culinary identity.

Previously limited to wineries, breweries, and olive mills, the "Visitable" label now extends to cheese factories meeting specific criteria. These include dedicated visitor areas, tasting facilities, multilingual informational materials, and a commitment to showcasing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) cheeses. Certified cheese units can also host presentations, events, and tastings, fostering a deeper appreciation for traditional practices and regional specialties.

This move aligns with the Ministry's broader plan to promote agrotourism, encouraging visitors to explore beyond the beaten path and delve into the heart of Greek agriculture. Deputy Tourism Minister Elena Rapti underlines this commitment, announcing a €17 million investment in establishing a specialized gastronomy and agrotourism DMO (Destination Management Organization).

For cheese enthusiasts, this program unlocks a unique opportunity. Imagine immersing yourself in a working cheese factory's sights, sounds, and aromas. Witness the transformation of fresh milk into beloved cheeses like creamy feta, tangy halloumi, and regional specialties. Learn about generations-old techniques, the passion behind the craft, and the stories interwoven with each delicious bite.

"Visitable Cheese Factory" promises an unforgettable experience, enriching vacations with cultural immersion and culinary delight. This innovative program positions Greece as a must-visit destination for cheese lovers seeking authentic experiences and deeper connections with local traditions.

Key points:

• The new program allows tourists to visit certified cheese factories in Greece.
• It aims to diversify tourism and promote agrotourism.
• Certified factories must provide dedicated visitor areas, tastings, and multilingual information.
• The program encourages showcasing PDO and PGI cheeses.
• A €17 million investment was announced for specialized gastronomy and agrotourism DMO.
• It offers a unique opportunity for cheese enthusiasts to experience traditional cheesemaking firsthand.