Greek Companies Showcase at International Fashion Exhibitions

Sixteen companies participated in the national mission organized by the Hellenic Investment and Foreign Trade Company (Enterprise Greece) at the International Trade Fairs Pure London x Just Around The Corner (JATC) & SCOOP, which took place from February 11 to 13, 2024, at the Olympia London exhibition center.

These leading international fashion trade shows, featuring women's and men's clothing, accessories, shoes, jewelry, and lifestyle products, are organized twice a year in London by Hyve, attracting buyers, designers, and businesses with global brands.

The Greek participation left positive impressions, and the representatives of the companies had the opportunity to establish important contacts and explore potential business agreements. The Greek brands that participated in the exhibitions, listed alphabetically, were as follows: ACCESS ABEE, ANNA VLACHAKI (ANIW), ARTISUN, BORSIS VASILIS V&R, CHRISTINA BRAMPTI, ESTHETE, GEORGIA CHARAL ART JEWELRY, HARIS COTTON SA, IMISI COLLECTION, JOANNA PLAKIDOU HEADPIECES, MUFF, NEIROMAI, OLIA SCARVES, SIBYLLA DELPHICA, VOID MODE, and VOGIATZI EIRINI KAI SIA EE.

Paraskevi Kambouroglou, the Second General Counsel of the Office of Economic and Commercial Affairs in London, toured all the stands and engaged in discussions with the Greek exhibitors about the specificities, requirements, and opportunities for important collaborations offered by the UK market.