Greek hotel brand to make UK debut in Covent Garden

Greek hotel brand to make UK debut in Covent Garden

This will be the brand’s first hotel outside of Greece, marking a significant milestone in ERGON’s expansion. It also demonstrates Covent Garden’s gravitas in attracting groundbreaking and new flagship concepts and high-quality global brands, further cementing its position as a world-class mixed-use destination as Shaftesbury Capital’s West End portfolio continues to evolve.

The boutique hotel, which features artisanal Mediterranean products and cuisine, will open a c.20,000sq ft location at 26 King Street. It will boast a unique blend of living, restaurant spaces, and culinary experiences in a Mediterranean-inspired atmosphere.

The venue will host over 20 contemporary hotel rooms, with access to a private gym and spaces designed by local artists, paying homage to its Greek roots. It will also incorporate a 2,220 sq ft rooftop restaurant with an al fresco terrace, one of only a few in the area, which will boast striking views of the London skyline.

With food at the forefront, ERGON House will deliver a multitude of culinary experiences open to the public, including an Agora marketplace where bakers, butchers, fishmongers, and greengrocers will bring farm-to-table produce to visitors.

As the only integrated Greek food and hospitality brand in the world with a portfolio of more than 600 unique products, 25 company-owned and franchised Mediterranean delis, restaurants, markets and hotels in Greece, the UK, Cyprus and the Middle East, ERGON will bring an alternative culinary concept to London. Following a successful opening in Greece, ERGON House is looking to grow its presence within Europe and has selected Covent Garden to for its London flagship, demonstrating the destination’s drive to attain impactful and high-quality UK debuts.

Opening next year, it will complement and join a prime roster of brands on King Street, such as Creed, Jo Malone London, Polo Ralph Lauren, Reformation, and Petersham Nurseries. Along with renowned restaurant Clos Maggiore and the recent arrival of Arc’teryx’s new flagship store, it will create one of London’s most attractive lifestyle streets.

Michelle McGrath, Executive Director of Shaftesbury Capital, commented: “Making places like Covent Garden thrive requires the right blend of high-quality destination concepts and uses that foster an environment for trade and consumer experiences to flourish. Covent Garden is now the go-to destination for British and international brands, culture, entertainment, and art, with the opening of ERGON House cementing this further.

This unique boutique hotel will enhance the Covent Garden experience, delivering a distinctive blend of high-end hospitality experiences that aligns with our goal to evolve and enhance the neighbourhood continually. The addition of a new rooftop restaurant and terrace for the district will deliver a rare and high-quality experience for locals and visitors, setting us apart from other destinations.”

Thomas Douzis, Founder & CEO of ERGON, also said: “ERGON House Covent Garden marks a significant milestone for us. It represents our dedication and commitment to providing a memorable, one-of-a-kind experience for guests and marks a new era in our journey. We chose Covent Garden for our first location in the UK because of its strong reputation in retail and F&B. It offers a unique opportunity for us with local and international visitors and the solid cultural foundation it has cultivated. We look forward to embedding ourselves within the West End.”

The signing of ERGON House follows the recent announcement that global beauty pioneer ELEMIS is set to open its first London based standalone store in Covent Garden’s Seven Dials later this year, joining brands such as Missoma and Odd Muse on Monmouth Street. This also follows the recent signing of Axel Arigato, which is set to open a new flagship store on Earlham Street this Summer, marking the retailer’s second location within the Shaftesbury Capital West End portfolio.

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