Greece and MasterCard Launch Tourism Campaign Targeting Australia and the UK

The Greek National Tourism Organization (GNTO) and MasterCard have announced a new joint communication campaign to promote Greece as a sustainable tourism destination in Australia and the UK. The four-month campaign aims to highlight Greece's hidden beauties and unique experiences.

This initiative invites travellers to explore Greece through the Visit Greece website and participate in exclusive experiences tailored for MasterCard cardholders. The GNTO and MasterCard have developed 10 sustainable experiences focusing on destinations such as Athens, Paxi, Trikala, Astypalea, and Tilos. These experiences encourage holidaymakers to immerse themselves in the rich marine life of the Greek islands, savour local gastronomy, delve into traditions, culture, and history through art, and engage in outdoor activities like cycling, hiking, and kayaking.

To ensure broad and targeted promotion, GNTO and MasterCard are using digital tools across various platforms, including Display, Video, Google Search, Native Ads, and social media.

"We are further developing our strategic partnership with MasterCard with a joint campaign focusing on the experiences visitors can enjoy in Greece," said GNTO Secretary-General Dimitris Fragakis.

He emphasised GNTO's commitment to sustainability principles and enhancing the global competitiveness of Greek tourism.