Greece Travel

Marketing Greece Launches Digital Assistant Pythia to Enhance Discovergreece.com Experience

Marketing Greece, the organization representing tourism agencies and hoteliers promoting Greek tourism, announced on Tuesday the launch of a new digital assistant named Pythia on its travel platform Discovergreece.com.

According to Marketing Greece, Pythia has been operational for a few days and is provided to Discover Greece as a service by Matador Ventures. The chatbot integrates affiliate links for various services, including hotel bookings in collaboration with WebHotelier, flight bookings via Skyscanner, and activities bookings through Discovergreece.com’s Activities & Tours section.

Additionally, Pythia is designed to interact with users on social media platforms such as WhatsApp, Messenger, and Instagram. It also offers the option for users to connect with a customer service representative for further assistance.

What is Pythia?

"Pythia" refers to the high priestess of the Temple of Apollo at Delphi in ancient Greece. She was known for delivering prophecies and oracles in response to questions posed by visitors seeking guidance from the gods. The Oracle of Delphi, with Pythia as its conduit, held significant religious and political influence in ancient Greek society.

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