The Greek National Tourism Organization (GNTO) in Paris has launched a vibrant advertising campaign aimed at enticing French travellers to visit Greece this summer, subtly tying into the Olympic spirit.
Running from May to July, the campaign featured slogans such as "Voyager en Grèce cet été est une victoire garantie" (Travelling to Greece this Summer is a Guaranteed Victory) and "La Grèce – Une expérience de vie… Pas seulement des vacances" (Greece, a life experience – something more than a vacation).
The initiative adorned 2006 bus surfaces and reached 110 metro stations across Paris, potentially engaging 6.9 million bus viewers and 5.5 million metro passengers. The campaign's thematic colours mirrored those of Olympic medals, emphasising Greece's cultural richness and travel appeal beyond typical holiday destinations.
Read more: Paris Olympics 2024
(Source: GTP)