Athens, Greece - While Attica's organized beaches are bustling with locals seeking respite from the summer heat, enjoying the sun and sand comes at an increasingly steep price. The cost of renting sunbeds on these popular stretches of coastline has skyrocketed, putting a strain on beachgoers' wallets, especially for families.
Even on weekdays, Attica's beaches are nearing full capacity, with many opting to secure their spot by reserving sunbeds and umbrellas days in advance.
"Reservations are essential, especially on weekends. I usually call 3-4 days ahead to book," shared one beachgoer.
On beaches like Alimos, securing a coveted spot has become a competitive endeavor, with some resorting to arriving before sunrise or spreading out their towels on the sand if they haven't made a reservation.
Despite the high demand, the cost of renting a sunbed for the day, particularly on weekends, can be exorbitant, raising concerns about accessibility and affordability for those seeking to enjoy Attica's beautiful coastline.