Santorini, Greece - Luxury tourism's potential to elevate Greece's tourism landscape took center stage at the 2nd Luxury Tourism Conference held in Santorini on October 12-13, 2024.
Tourism Minister Olga Kefalogianni emphasized the sector's significance in a statement, highlighting its rapid growth and inherent connection to quality and exclusivity. "Luxury tourism is no longer solely defined by opulent accommodations or services," she stated. "It's about crafting personalized and unique travel experiences."
Kefalogianni underscored the evolving desires of today's traveler, noting their increasing interest in cultural immersion, natural beauty, authentic cuisine, and genuine connection with the destinations they visit.
She further emphasized the potential of luxury tourism to benefit Greece as a whole. "Developing this sector can significantly enhance the overall quality of our tourist offerings while promoting the sustainability of our destinations," she explained.
This focus on luxury tourism, Kefalogianni concluded, is crucial for boosting Greece's competitiveness in the global market and ensuring tangible benefits for local communities.