In ancient times, Phoenician wine traders played a significant role in the history of wine.
The Phoenicians, centred in present-day Lebanon, developed a maritime trading culture that expanded their influence across the Mediterranean. Their trade routes connected distant regions, including the Greek Isles and North Africa.
As a result, they imported and exported various goods, including wine.
Greek wine labels were prevalent during this period, and the Phoenicians likely labelled their wine in Greek due to its widespread use and recognition in the Mediterranean.
Greek wines were known for their diverse varieties, from sweet and aromatic to drier options. Their culture emphasised diluting wine with water, so adopting Greek labels allowed the Phoenicians to participate in the thriving wine trade of the time.
One such variety is the exceptional Carmanian wine from the Highlands of Iran, which gained popularity. Its reputation extended beyond Greece and Italy, reaching Egypt and other regions.
By labelling their wine in Greek, the Phoenicians ensured that their products were recognisable and desirable to consumers across the Mediterranean.
Additionally, Greek wine labels provided essential information about the wine’s origin, quality, and grape varieties, aiding buyers in making informed choices.
Overall, the use of Greek labels by Carthaginian wine traders facilitated successful trade and cultural exchange during the Hellenistic period.
The article first appeared on The Historian’s Den.
READ MORE: Warfare during the Dark Ages in Greece (1200 BC to 800 BC)