Chinese online retailer Temu is facing backlash for selling a T-shirt with a slogan deemed insensitive to the Cyprus conflict. The shirt, discounted to €11.90 from €23.69, displays the phrase "Half Cyprus is better than none," trivializing the island's division since 1974. The slogan has drawn criticism from consumers who consider it offensive.
This controversy comes as Temu, known for its deeply discounted goods, faces increased scrutiny in Europe. Regulators are considering tariffs on low-cost imports from online platforms, including potentially removing the current €150 tax-free threshold. This move by the European Commission aims to support EU businesses and address concerns about the influx of ultra-cheap, tax-free products, potentially impacting Temu's competitiveness in the European market.