India’s creative economy thrives with technology and a growing creators’ ecosystem

India’s creative economy is undergoing a remarkable transformation, fuelled by technological advancements and the rapid development of a dynamic creators’ ecosystem.

This convergence is not only redefining traditional industries like media, entertainment, and the arts but also creating opportunities for millions of individuals to monetise their talents and skills.

With the rise of digital platforms, robust internet infrastructure, and government initiatives supporting innovation, India is poised to become a global powerhouse in the creative economy.

India’s creative economy has long been rooted in its rich cultural heritage, diverse artistic traditions, and thriving film and music industries.

However, over the past decade, the sector has evolved significantly, driven by digitisation and the democratisation of content creation.

Historically, access to creative opportunities was limited to a privileged few who had resources or connections in industries like Bollywood, television, or publishing.

On Wednesday (Nov. 20), Indian Minister for Information and Broadcasting, Ashwini Vaishnaw, in a video message during the vibrant Opening Ceremony of the 55th International Film Festival of India (IFFI) held in Goa, said, “The International Film Festival of India (IFFI) has become a significant milestone in the development of the Indian film industry. India is focused on developing a content creators’ economy, which is vibrant and rapidly growing.”

Highlighting India’s creative sector as a dynamic force contributing to economic growth and showcasing the country’s rich cultural heritage, the minister said, “People are coming up with innovative content that showcases India’s diverse cultures, cuisines, rich heritage, and gems of Indian literature and languages in interesting and creative ways as the country continues to empower creators, foster innovation, and drive cultural diplomacy on the world stage.”

Today, digital platforms such as YouTube, Instagram, and TikTok (or its Indian alternatives like Moj and Josh) have democratised the space, enabling anyone with a smartphone and internet connection to share their creativity with the world.

This shift has not only opened up avenues for creators from diverse backgrounds but has also redefined what it means to be a creative professional.

Content creators, influencers, gamers, and podcasters now stand shoulder-to-shoulder with traditional artists, writers, journalists and filmmakers, contributing to a vibrant ecosystem that is both innovative and inclusive.
The minister called upon creators to leverage cutting-edge technologies to craft stories that resonate with global audiences while reflecting India’s unique identity.

The integration of technology has been a game-changer for India’s creative economy.

“With the integration of technology and the development of a robust creators’ ecosystem, we believe India’s creative sector will continue to thrive,” Vaishnaw said.

The widespread availability of affordable internet has brought millions of Indians online.

Smartphone penetration in urban and rural areas has enabled creators from across the country to access global platforms and audiences.

Platforms like YouTube, Instagram, and Spotify have given creators direct access to audiences without the need for intermediaries.

Additionally, Indian platforms like ShareChat, and Roposo are fostering regional language content, ensuring inclusivity and cultural diversity.

AI-driven tools are empowering creators by streamlining content production, editing, and distribution.

From automated video editing and graphic design to personalised content recommendations, these technologies enhance efficiency and help creators reach target audiences more effectively.

Blockchain technology and non-fungible tokens (NFTs) are transforming how creators monetise their work.

Indian artists and musicians are increasingly using NFTs to sell unique digital assets, creating new revenue streams while protecting intellectual property.

India’s creators’ ecosystem is thriving, with platforms, startups, and communities actively supporting talent development and monetization. Key drivers of this ecosystem include:

The rise of ad-based revenue models, brand collaborations, and subscription-based content enabling creators to turn their passion into a profession.

Platforms like Patreon and Indian equivalents such as BitClass and FrontRow provide creators with tools to monetize their expertise and build loyal communities.

Regional language content is witnessing unprecedented growth in India, with creators catering to diverse linguistic audiences.

This trend is further supported by platforms like ShareChat and Moj, which prioritise vernacular content, ensuring inclusivity and representation.

Recognising the potential of the creative economy, edtech platforms like Unacademy, Skillshare, and Coursera offer courses in content creation, digital marketing, video editing, and more.

These programmes empower aspiring creators with the skills needed to succeed in a competitive market.

Collaborative communities and networks are fostering a sense of solidarity among creators.

Events, workshops, and online forums enable creators to share knowledge, collaborate on projects, and navigate industry challenges together.

The Indian government has also recognised the economic potential of the creative sector and is actively supporting its growth.

Initiatives such as the National Digital Communications Policy, Startup India, and Atmanirbhar Bharat (Self-Reliant India) emphasise innovation, entrepreneurship, and digital infrastructure.

Furthermore, policies aimed at promoting regional languages, cultural preservation, and intellectual property rights are creating a conducive environment for creators to flourish.

The government’s emphasis on the Digital India initiative has also played a significant role in bridging the digital divide, ensuring that creators from all corners of the country can participate in the digital economy.

However, the future of India’s creative economy looks bright, with several trends indicating sustained growth.

The integration of Virtual Reality (VR) and Augmented Reality (AR) technologies will create immersive experiences, opening up new creative opportunities.
Indian creators are increasingly collaborating with global brands and platforms, bringing international attention to the country’s talent.

As audiences become more conscious of environmental and social issues, creators are likely to focus on sustainability and purpose-driven content.

Advancements in artificial intelligence (AI) will continue to empower creators, enabling hyper-personalised content and innovative storytelling formats.

India’s creative economy is at the cusp of a revolution, driven by technology and a burgeoning creators’ ecosystem.

By democratising access to tools and platforms, fostering regional inclusivity, and supporting creators with education and policy interventions, India is setting a global benchmark for innovation in the creative sector.

As this ecosystem continues to mature, it has the potential to not only contribute significantly to India’s Gross Domestic Product (GDP) but also to shape cultural narratives and influence global creative trends.

The integration of creativity and technology is paving the way for a future where Indian creators are recognised as global leaders in the digital age.

Minister Ashwini Vaishnaw, in an article published on Nov. 20, elaborated on the growth trajectory of India’s creative economy.

“India’s creative economy is rapidly expanding, now valued at $30 billion, contributing nearly 2.5 percent to India’s GDP and providing livelihoods to 8 percent of the workforce,” Vaishnaw penned.

“The influencer marketing sector alone is valued at Rs 3,375 crore, with over 200,000 full-time content creators contributing to India’s global presence,” he added.

The Minister also pointed out that Indian cities such as Guwahati, Kochi, and Indore are emerging as creative epicentres, fuelling a decentralised creative revolution across the country.

He further emphasised the broader impact of India’s creative industries, stating that they extend beyond GDP growth, helping shape the country’s global soft power through Bollywood, Regional cinema, and other cultural outputs.