Forbes Names Athenian Riviera Among Top Destinations for 2025

The Athenian Riviera, an exquisite stretch of coastline just south of Athens, has earned a coveted spot on Forbes Magazine's list of Top 12 Destinations for 2025. Celebrated for its blend of historic allure and contemporary luxury, this coastal gem has once again captured the world’s attention.

A Modern Revival of Glamorous Heritage

Historically, the Athenian Riviera enjoyed a golden age in the 1950s, when its pristine beaches and upscale venues attracted global icons such as Frank Sinatra and Jackie Onassis. Today, the area’s legacy of glamour has been revitalised with a surge of new investments and developments that cater to discerning travellers seeking a luxurious Mediterranean escape.

Jennifer Kester, editor at Forbes, praised the Riviera’s resurgence, noting, “Travel has been booming among the Greek Islands, where crowds flock to both the well- (Santorini and Mykonos) and lesser-known (Naxos and Ios) spots. The next big Greek beach haven lies just 10 miles south of Athens.”

Luxury Meets Nature Along the Coastline

Stretching over 50 kilometres, the Athenian Riviera offers an idyllic combination of sandy beaches, turquoise waters, and picturesque seaside towns. Visitors can explore Glyfada’s vibrant shopping and dining scene, Vouliagmeni’s tranquil coves, or the high-end marina at Flisvos, known for its yacht-filled harbour and cosmopolitan vibe.

Among its crown jewels are next-generation Five-Star properties like the Four Seasons Astir Palace Hotel Athens and the recently opened One&Only Aesthesis. These exclusive resorts redefine coastal luxury with features such as private bungalows, infinity pools, and world-class dining. The region is also home to the iconic Lake Vouliagmeni, a natural thermal spa surrounded by lush greenery, offering a serene escape just minutes from the bustling capital.

A Destination Beyond the Islands

While Greece’s islands often dominate travel itineraries, the Athenian Riviera is emerging as a premier destination for travellers seeking a unique blend of culture, history, and relaxation. Its proximity to Athens allows visitors to seamlessly combine a beach holiday with exploration of the city’s iconic landmarks, such as the Acropolis and the National Archaeological Museum.

Forbes’ inclusion of the Riviera on its prestigious list signals its growing reputation on the global travel stage. Ranked fourth, it stands alongside renowned destinations such as the Maldives, Bhutan, and Monaco. The list reflects a broader trend in travel: the desire for experiences that offer both escapism and authenticity.

The Global Context of Forbes’ 2025 Travel Picks

Forbes Travel Guide’s Top 12 Destinations for 2025 encapsulates a diverse range of experiences. From the vibrant streets of New Orleans and the artistic charm of Asheville, North Carolina, to the tropical beauty of Sumba in Indonesia and the chic elegance of Santa Monica, California, the list celebrates destinations that cater to a spectrum of traveller interests.

The Athenian Riviera’s inclusion highlights its unique position as both a luxurious retreat and a cultural hub, not just a destination; but a gateway to the rich history and modern vibrancy of Greece.

Planning Your Visit to the Athenian Riviera

The Athenian Riviera offers year-round appeal, with warm summers perfect for beach days and mild winters ideal for exploring its coastal trails and historic sites. Whether lounging at a luxurious resort, indulging in fresh seafood at a waterfront taverna, or enjoying water sports along the Aegean coast, visitors will find countless ways to immerse themselves in its beauty.

With Forbes shining a spotlight on this enchanting destination, the Athenian Riviera is poised to welcome travellers from around the world in 2025 and beyond, offering an unforgettable blend of sun, sea, and sophistication.

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