Google's 2024 Year in Search: Global Trends and Top Searches

Google AI

Google has unveiled its annual Year in Search report, offering a snapshot of 2024's most captivating trends and searches. From major sporting events to political happenings and entertainment buzz, the report reveals what piqued global curiosity.

Global Highlights:

  • Overall: Sporting events dominated global searches, with the Copa América leading, followed by the UEFA European Championship and the ICC Men's T20 World Cup.
  • News: The U.S. presidential election topped global news searches, surpassing even the Olympic games. Excessive heat and Hurricane Milton also garnered significant attention.
  • Entertainment: Comedian Katt Williams led actor searches globally, joined by rising stars like Ella Purnell and Hina Khan. Movie sequels reigned supreme, with "Inside Out 2," "Deadpool & Wolverine," and "Dune: Part Two" topping the list.
  • Food & Recipes: Olympic-themed chocolate muffins were the most sought-after recipes, followed by tanghulu and a viral recipe by Tineke "Tini" Younger.
  • Popular Locations (Google Maps): Madison Square Garden claimed the top spot for stadium searches, while the Las Vegas Sphere led as the most searched-for tourist attraction.
  • Music Trends: "Hum to Search" data revealed catchy tunes like Benson Boone's "Beautiful Things," Axel F's "Crazy Frog," and a resurgence of the sea shanty "Wellerman."

Key Takeaways:

  • 2024's global searches reflect a blend of major sporting events, political interest, and entertainment trends.
  • Sequels and established franchises continued to hold strong appeal in the film category.
  • Google Maps data highlights popular destinations for both sports fans and tourists.
  • "Hum to Search" offers interesting insights into popular earworms and musical trends.

This revised version condenses the information, uses stronger headings, and provides a more concise summary of the key trends. It eliminates the unnecessary repetition of list titles when the items themselves are already present.

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