US Demands Clarifications from Turkey on "TurkAegean" Trademark Amid Geopolitical Tensions

The United States Patent and Trademark Office (USPTO) has asked Turkey to provide additional clarifications regarding the use of the term "TurkAegean" as part of its tourism promotion efforts.

This request, made by the Trademark Trial and Appeal Board, comes after Greece raised concerns over the geopolitical implications of Turkey’s trademark application, initiated in 2023.

The legal proceedings, which are expected to extend over several years, highlight the broader strategic context surrounding the term "TurkAegean." Greece argues that the trademark serves not only a commercial purpose but also reflects political intentions related to the Aegean region, which has long been a point of contention between the two countries.

The USPTO has specifically instructed Turkey’s Tourism Promotion and Development Agency (TGA) to clarify its motivations for adopting the name "TurkAegean." The TGA must submit supporting evidence to justify the choice, with the potential for sanctions if the agency fails to comply. While the Greek side has successfully secured testimony from Berna Gedik, the TGA's director of marketing communications, it was unable to obtain testimony from Turkish diplomats, as the USPTO denied the request on jurisdictional grounds.

Turkey has been given a 20-day deadline to respond to the USPTO's inquiry. Greek authorities have compiled a comprehensive dossier, arguing that the trademark is a manifestation of Turkey's broader geopolitical goals. Legal experts predict that the case could take another 2–3 years before reaching a resolution.

This development adds a new layer to the ongoing tensions between Greece and Turkey, with both nations closely monitoring the situation.

(Source: Ekathimerini)