Turkey, once a popular destination for budget-conscious travelers, is now seeing a notable dip in tourism as rising costs deter visitors.
As a result, many tourists are opting for Greece, which has become a more affordable alternative.
According to travel experts, it’s no surprise that cost-sensitive travelers turn to Greece for better deals. Turkey’s reputation as a low-cost destination has been threatened as accommodation, food, and services prices soar.
One key factor driving this shift is Greece’s recent move to issue visas on arrival for Turkish citizens, granting access to 10 Greek islands for up to seven days. In the first ten days of April, more than 20,000 Turkish tourists visited islands like Lesvos, Chios, and Rhodes, many of whom would have typically vacationed in Turkey.
At the same time, Turkish resorts are grappling with a growing number of empty hotel rooms. Hamit Kuk, an advisor for the Association of Turkish Travel Agencies, confirmed that hotel occupancy rates in popular destinations such as Bodrum, Marmaris, and Fethiye are significantly lower than in previous years. Some hotels are even bracing for early closures as tourism slows down.
Local hoteliers are also feeling the pressure of rising costs, pushing them to offer discounts to keep their businesses afloat. Mustafa Demir, Chairman of the TURSAB Regional Representation Board, revealed that many establishments are adjusting their rates to fill rooms, pay staff, and avoid layoffs.
Meanwhile, travel operators like EasyJet and TUI are responding by offering discounted packages to encourage bookings. These packages offer price reductions of up to £200 for combined flights, accommodation, and meals.
Experts point to Turkey’s ongoing inflation as a major factor behind its tourism downturn. Sarah Donaldson, Senior Travel Claims Analyst at Fast Cover Travel Insurance, noted that the country’s hyperinflation makes it difficult for foreign visitors to justify the cost of their holidays. She suggested that travelers naturally opt for cheaper alternatives, with neighboring Greece offering more competitive prices.
Florian Wupperfeld, a social sustainability and tourism expert, also warned that Turkey’s reliance on budget tourism could have long-term consequences. He noted that while affluent travelers can still afford luxury tourism, middle-income tourists feeling the pinch are most affected.
Despite the challenges, there are signs of hope for Turkey’s tourism sector. Recent reports suggest inflation has dropped from 75% in May to below 52% by August, with expectations for further reduction by the end of the year. This and a potential rise in tourism due to upcoming events like the European Championship and the Paris Olympics may help Turkey bounce back.
Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy, remains optimistic, predicting that tourism will recover gradually in the coming months. The country targets 60 million annual visitors. However, the next few months will be crucial in determining whether Turkey can regain its standing as a go-to budget destination.