This January, Greece shines on the global stage with a series of cultural events supported by the Greek National Tourism Organisation (GNTO). Highlights include the “A Jewel Made in Greece” exhibition in Athens, showcasing over 60 Greek designers, and a Paris fashion show blending traditional Greek attire with contemporary French designs, celebrating the fusion of heritage and modernity.
Tag: cultural tourism
The newly re-exhibited permanent collections of the Archaeological Museum of Aigio, inaugurated by Minister of Culture Lina Mendoni, shine as a testament to the Peloponnese’s historical richness. House in the Old Agora and showcasing significant discoveries like the portrait of Byzantine Emperor Constantine XI Palaiologos, the museum stands poised to enhance cultural tourism and drive local economic growth.
Explore Greece’s rich cultural heritage for free! The Ministry of Culture offers free admission to archaeological sites, museums, and monuments on the first Sunday of each month from November to March, as well as on special dates like National Day and International Museum Day. Don’t miss these opportunities to connect with history and art.
Luxury tourism is no longer solely defined by opulent accommodations or services,” Tourism Minister Olga Kefalogianni stated. “It’s about crafting personalized and unique travel experiences
Greece could unlock an additional 2 billion euros annually by developing sustainable tourism in its Natura 2000 protected areas, according to a recent DiaNEOSIS study. With over 25 percent of the country covered by Natura 2000, the potential for ecotourism and local economic growth remains largely untapped, offering significant financial benefits and job creation opportunities.
Seven exclusive guided tours of the Acropolis have been held since late June, attracting mainly European clients. The tours, priced at 5,000 euros per group, offer a premium experience outside regular hours, with a promotional campaign now underway to enhance visibility for “The Acropolis Experience.” Visitor numbers remain consistent, averaging 16,000 to 18,000 daily.
Attica Governor Nikos Hardalias and Greek Minister of Culture Lina Mendoni have earmarked €48 million to elevate cultural tourism in the region. The initiative aims to attract visitors with unique thematic experiences focused on the history and natural beauty of Athens and Attica.
The Greek National Tourism Organization launched a vibrant campaign in Paris to attract French travellers to Greece this summer. Adorning metro stations and buses with Olympic-themed slogans like “Guaranteed Victory in Greece,” the initiative aimed to highlight Greece’s cultural appeal and summer vacation opportunities.
The Greek Tourism Ministry has partnered with the Greek Orthodox Church to promote religious tourism. Tourism Minister Olga Kefalogianni and church representatives signed a cooperation protocol to enhance the tourism experience by showcasing religious sites and Greek heritage. This initiative aims to develop year-round religious tourism, benefiting the national economy and local communities.