Greek tourism is expected to see a 25% growth in 2024 compared to pre-pandemic levels, according to SETE President Yiannis Paraschis. Speaking at the "Reimagine Tourism in Greece" conference, Paraschis highlighted Greece’s strong recovery, with arrivals up 11% and revenues up 5.5%-6% from January to July 2023. He also addressed challenges like overtourism in popular destinations and called for a focus on value for money and sustainable growth in the tourism sector.
Tag: Reimagine Tourism in Greece
Greek Prime Minister Kyriakos Mitsotakis has dismissed concerns about overtourism, asserting that Greece faces concentrated tourist activity in specific areas during peak months. At a recent conference, he outlined plans to enhance infrastructure and impose fees on cruise passengers to manage tourist flows and encourage visits to less crowded destinations. The government aims to boost tourism revenues and extend the peak season while highlighting the benefits of tourism to local communities. Mitsotakis emphasized that many areas in Greece, including Athens and Thessaloniki, still have significant untapped potential for growth.