Greece’s tourism sector shattered records in 2024, welcoming 36 million visitors and generating €22 billion in revenue.
Tag: Tourism Management
A new study on Athens’ tourism capacity reveals growing pressures on the city’s infrastructure, highlighting “tourism fragility” in highly saturated neighborhoods. With year-round visitor influx impacting waste, energy, and water resources, the study calls for proactive measures, including the establishment of a Sustainable Tourism Observatory, to balance growth and quality of life.
Florence is implementing measures to combat overtourism by banning key lockboxes used for Airbnb rentals in the city center. This is part of a broader 10-point plan aimed at preserving the city’s historical value and sustainability amid rising tourist numbers. Other measures include prohibiting unconventional vehicles and loudspeakers used by tour guides. The initiative aims to maintain Florence as a unique and vibrant city for both residents and visitors.