Greece's tourism sector is poised for major changes in 2025, with new tourist taxes and increased fees aimed at generating revenue and managing overtourism. While this move follows a global trend, it raises concerns about the country's competitiveness as a tourist destination. As Greece anticipates welcoming a record 38 million visitors, there is pressure to ensure that tourism benefits are more evenly distributed across its regions. Balancing investment and strategic planning will be key to sustaining and expanding the industry's success.
