Greece’s tourism sector shattered records in 2024, welcoming 36 million visitors and generating €22 billion in revenue.
Tag: Yiannis Paraschis
Greek tourism is expected to see a 25% growth in 2024 compared to pre-pandemic levels, according to SETE President Yiannis Paraschis. Speaking at the “Reimagine Tourism in Greece” conference, Paraschis highlighted Greece’s strong recovery, with arrivals up 11% and revenues up 5.5%-6% from January to July 2023. He also addressed challenges like overtourism in popular destinations and called for a focus on value for money and sustainable growth in the tourism sector.