The Zappeion Megaron is hosting Athens Fashion Week 2024, a four-day event showcasing the latest trends in Greek fashion. The event kicked off with an exhibition titled "Fashion and the Olympics, Athens 2004 - Paris 2024," which chronicles the evolution of fashion over the past 20 years, with a focus on the Olympic Games. The exhibition features pieces inspired by the Olympics in Athens, Beijing, London, Rio de Janeiro, Tokyo, and the upcoming Paris 2024 Games.
In addition to the exhibition, the event will feature fashion shows by Greek designers who have created pieces inspired by the Olympics. The highlight will be a fashion show by renowned Italian designer Elissabetta Franchi.