In a momentous achievement, Athens has been crowned Europe's Leading City Break Destination at the 2024 World Travel Awards!
Athens has once again surged to the forefront of European tourism, capturing the prestigious title of Europe's Leading City Break Destination at the renowned World Travel Awards 2024. This accolade underscores Athens' timeless allure and vibrant charm, marking a significant milestone in its storied tradition of hospitality and cultural richness.Central to this victory is the tireless dedication of This is Athens, whose efforts in transforming the city's tourism offerings have propelled Athens to this esteemed recognition. Accepting the award on behalf of the city, Ioannis Georgizas, CEO of the Athens Development and Destination Management Agency (ADDMA) overseeing This is Athens, expressed immense pride in the city's success. He emphasized Athens' dynamic ambiance and its vast array of attractions that captivate global travellers."We are honoured by this accolade, which solidifies our city's status as a premier city break destination in Europe. Athens is an ever-evolving, welcoming city continuously creating new reasons for weekend escapes. Our mission at ADDMA is to enhance tourism quality by promoting sustainable practices that also enrich the lives of Athenians," said Georgizas.In 2023, Athens set a milestone with over 7 million visitors and achieved a consistent monthly rise in tourist numbers, reinforcing its standing as a sought-after year-round locale.This marks Athens' second win in this category, following its initial triumph in 2018. The city was also nominated in five additional categories, highlighting its diverse appeal as a cultural epicenter and a leading venue for meetings and conferences, among other attributes.For those in search of a rejuvenating spring getaway, Athens offers a captivating mix of ancient marvels and contemporary experiences. From the iconic Acropolis to lively streets filled with culinary delights, artistic wonders, and cultural treasures, Athens presents an unparalleled fusion of history, innovation, and hospitality. Complementing the urban allure are the glistening beaches of the Athens Riviera, inviting visitors to soak up the Mediterranean sun, enjoy serene seaside walks, and delight in exquisite dining.This spring presents the perfect opportunity to immerse yourself in the vibrant energy of Athens.