Athens, Greece – The Greek Ministry of Tourism and the Hellenic Tourism Organization (EOT) have announced a new partnership with the renowned international lifestyle magazine Monocle.
This collaboration aims to position Greece as a leading destination for discerning travellers seeking authentic cultural experiences and sustainable tourism.
This collaboration brings to the forefront the modern, vibrant, and often unexplored aspects of Greece, offering a new perspective on the country's unique charm.
Monocle's ability to go beyond conventional narratives, combined with its focus on travel, culture, and design, aligns perfectly with our vision and supports our goal of showcasing the bright and creative Greece in a new and dynamic way.
Modern travellers are increasingly drawn to immersive cultural experiences and destinations that emphasize sustainability. Greece possesses all the necessary elements to meet these demands, offering a perfect blend of tradition, natural beauty, and sustainable tourism practices.
Through Monocle's print publications, digital newsletters, and events, Greece's advantages will be highlighted to a demanding global audience in core and emerging markets.
The special 250-page edition, "The Monocle Handbook: Greece," showcases some of Greece's most remarkable places, from innovative merchants to stylish hotels, top museums, and galleries.
The collaboration with Monocle opens a new chapter for Greece, which, as a tourist destination, is evolving into a defining and decisive factor in a global conversation about travel, culture, sustainability, and quality of life.
Through Monocle's lens, we will showcase Greece as timeless and contemporary. A country that honours its rich past while embracing innovation, Greece is not just a holiday destination but a multifaceted experience that aligns with the values and aspirations of today's global travellers.
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