Athena Tranouli was born in Athens, Greece. She studied Business Administration and decided to be part of the family business - Tranoulis Haute Couture - at a very early age. At this time, Tranoulis Haute Couture was about to expand and gain impetus in the fashion industry, so someone like Athena with her fresh ideas and creativity would steer the company in a new and exciting direction.
Together with her brother Anastasios, Athena decided to build a new brand called ‘Athena by Tranoulis’, in order to integrate ancient Greek beauty into modern world fashion.
She became a founding member of the ‘Take Me Home’ movement which, via the ‘Athena by Tranoulis’ collection, seeks through fashion to help return Greece’s stolen cultural heritage, namely the return of the Parthenon marbles to their hometown. The campaign entitled ‘Take Me Home’ is a protest against the theft tragedy that has been perpetuating for more than 200 years.
As I grew up watching the whole rollout of creation I loved the idea of continuing my father’s creative way.
Of course, these two forms are related especially considering the fact that fashion can be a way for all of us to search for and create our own personal style.
Romantic, fairytale-like, elegant.
We create with all kinds of materials we prefer silk satin, tulle and many different types of lace.
We admire women so we try to feature female beauty.
‘Athena Take Me Home’ is a movement whose purpose is to alert and inspire society about our stolen cultural treasures. Our members follow us because we share mutual principles and love for our country.
The first theatrical movement, a rock musical which was originally staged at Athens Concert Hall with co-organizer the region of Attica and the support of the Regional Governor Giorgos Patoulis.
We are very proud that the movement had a huge impact.
I have never thought about how I could change my life but sure anything new would include creativity, charity and social awareness would be a possible change.
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